WORK/01 DESIGN

SHIPIT

Track your packages with ease

SHIPIT cover
TYPE
UX Research & Service Design
YEAR
2023
TAGS
UX Research, Usability Testing, Service Design

SHIPIT is an end-to-end UX research and service design project tackling a familiar frustration: tracking packages across fragmented carriers and platforms.

Through secondary research, stakeholder mapping, and persona-driven synthesis, the work moves from problem definition to a service blueprint and a set of concrete product opportunities — then validates them through usability testing.

01PROBLEM DEFINING02SECONDARY RESEARCH03TOP INSIGHTS04SERVICE BLUEPRINT05OPPORTUNITIES06USABILITY TESTING
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